Give me a book or a newspaper article and I will devour it without thinking twice, but a long, flat block of text on my computer screen seems daunting and I usually balk at having to read more than a few paragraphs.
Because of my busy schedule, I find that more and more I go to the Web to read my news each day. But newspapers have not yet discovered how to write online in a way that draws readers in.
My favorite sites tend to be the New York Times and BBC World News. After consuming my morning news, here are a few things I noticed they did to hold my attention (and in many cases, divert my attention elsewhere):
- Both sites put information at the top, left of the page - immediately drawing my eye to the stories they viewed as most important
- The NY Times linked words throughout their stories so I could click to learn more about a subject
- The BBC World News used bolded sub-headlines so I could easily scan for information I was looking for
But on neither site did the stories look like they were designed for the Internet:
- Large blocks of text had few bullet points or bolded sub-heads to break up the monotony
- In the case of the NY Times, most of the stories appeared to be in the same form they would be found in the print version
- Photos were present but often scarce and did not always enhance the reading experience
In all, I found that I prefer to satisfy my daily news addiction through reading a print newspaper. But if I have only a few minutes, the Web is the best place to go to quickly scan top headlines and gain a cursory knowledge of what the day's current events are.
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